資料來源: Licensing Today Worldwide
Garfield goes global
PAWS appoints P&L Global Network to expand Garfield Brand in Mexico and Chile
Garfield, the most famous cat ever, is an evergreen multigenerational brand, with over 35 years in the market that maintains the delicate balance of being cool and edgy with kids, while still widely accepted and loved by parents. With over 95 % of brand familiarity, two movies, a new TV show, over 135 Million Garfield books sold, and presence in 111 countries, Garfield has become one of the coolest and most important franchises of all times.
Karen Blank, Director of International licensing at Paws slated: “Paws is happy to have retained P&L Global Network as its agent for Garfield in Mexico and Chile. We are sure that under their direction, we will see broadened awareness at all levels of distribution for Garfield.”
Fanny Salazar, Head of Licensing Division of P&L Global said, Fanny Salazar, Head of Licensing Division of P&L Global said, “Is such a pleasure for us to capitalize on the strong awareness of Garfield through multiple generations and thanks to Paws confidence on us, be able to re-launch the licensing program in Mexico and Chile. Garfield’s undeniable strong appeal will allow us to reach to different demographics and assure the success of the program.”
The Garfield program branches out to the whole family, including our beloved pets! From baby Garfield art, to cool key art for young, and a vintage / Fashion look for adults, the brand has the capacity to successfully extend into all categories, as shown in other territories.
From DTR programs to massive promotional campaigns, to co-brandings, P&L will look to aggressively grow the program reaching thus the real potential of such an important franchise.
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